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OUT OF FRAME came to life as my childhood dream. I am commercial Vancouver based, photographer specialized in people and corporate photography with a style consisting of colorful and energetic imagery. Running a client-friendly, service-oriented business I believe that great creativity often is the result of team effort and I value working closely with my clients.

My name is Luba Popovic, photography is my calling, my profession, and the thing that will undoubtedly drive me insane someday. I was dedicated to photography from young age, when I was running around with my uncle’s SMENA 8 camera, taking pictures of everything I possibly could, trying to capture the perfect moment. I don’t photograph just bits and pieces. I photograph the way they make me feel. Admittedly, it’s a bit of a strange concept. However, it’s honest, and as such it’s the best way to describe my approach to the craft. I wrestle with every single image I shoot. I assume perfection is possible and I want to wring it out of every single picture.

My mission is to trade second with eternity. If that’s all you ever know about me, it’s enough to say you know me very, very well.